Privacy Policy

Introduction

Aura Fitto ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile application.

Please read this privacy policy carefully. By using Aura Fitto, you consent to the practices described in this policy.

Information We Collect

We may collect the following types of information:

Personal Information

• Name and email address when you create an account or join our waitlist
• Body measurements (height, weight, body type) for personalized recommendations
• Style preferences and fashion interests
• Skin tone information for color recommendations

Automatically Collected Information

• Device information (device type, operating system)
• Usage data (pages visited, features used, time spent)
• Location data (with your permission, for weather-based recommendations)
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Provide personalized outfit and product recommendations
• Improve our AI styling algorithms
• Send you updates, newsletters, and promotional content (with your consent)
• Analyze usage patterns to improve our services
• Respond to your inquiries and provide customer support
• Comply with legal obligations

Affiliate Partnerships

Aura Fitto partners with retail brands including Target, H&M, ASOS, Nordstrom, and Zappos. When you click on product links, you may be redirected to these partner websites.

We may earn a commission on purchases made through these links at no additional cost to you. Our affiliate partnerships do not influence our recommendations—we only suggest products that match your style profile.

Please note that once you leave our platform, the privacy practices of our partner websites apply. We encourage you to review their privacy policies.

Data Sharing

We do not sell your personal information. We may share your data with:

• Service providers who assist in operating our platform
• Analytics partners to improve our services
• Legal authorities when required by law

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing communications
• Withdraw consent at any time

Children's Privacy

Aura Fitto is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@aurafitto.com